How to Start a Reselling Business in India?


Reseller business is an excellent option for first-time entrepreneurs. With this business model, you don’t need an innovative new product idea to start your own e-commerce business.  You don’t even have to make your product. In other words, it takes less effort to start a reselling business


A reseller is someone who buys a product to sell it for profit. The business potential for reselling online in India is growing rapidly. Starting a reselling business requires minimal capital and many companies have turned it into a successful full-time job.

Some reselling businesses require a physical location and inventory, while others can be done entirely online through the use of social media.

In this article, I’ll discuss who a reseller is, the benefits of becoming a reseller in India, how to start a reselling business, and what products are profitable to sell. I’ll also cover the profitability of starting a reselling business through a franchise and various reselling business opportunities.

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Who is a Reseller? 

A reseller is a person or company that buys goods from a supplier and then sells them to the end user. The reseller gets a profit by buying goods at a lower price, then selling them at a higher price.  

They can use the same product as the supplier so long as they buy it from them in bulk and resell it individually with their branding on top of it. 

The best thing about starting a reseller business online or start a reselling business is that you don’t have to buy supplies upfront. You can start your business with what you already have. Selling movies, art, used items, and more are some of the best online resale business ideas. 

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What is a Reseller Business? 

A reseller business is a form of dropshipping business in which a company sources products and materials from various suppliers and makes them available to the consumer at one location. This business model makes it easy for the average consumer to find and purchase products. 

Reseller businesses also often add some value in terms of customer experience. Buying directly from suppliers is not always easy and often requires minimum purchase quantities. Resellers can sell individual units (at a premium) to their customers, creating a branded customer experience. These elements are as simple as detailed product descriptions and reviews, customer loyalty programs, and customer support. 

A reseller business has many benefits and can be a profitable business model, especially if you have niche expertise. You can start your e-commerce business faster if you don’t have to go through all the steps of product development and audience building. 

What is Reselling business - Start a reselling business


List of Tasks a Reseller Does

A reseller is a business that purchases products or services from a manufacturer, distributor, or supplier and then sells them to consumers or other businesses. The following is a list of tasks a reseller may perform:

1. Sourcing Products

The reseller must identify and source products that meet the needs of their customers. This may involve researching the market, attending trade shows, and negotiating with suppliers to obtain the best prices and terms.

2. Purchasing Inventory

Once the reseller has identified the products they want to sell, they will need to purchase inventory from the supplier. This involves placing orders, tracking shipments, and receiving and inspecting the products.

3. Setting Prices

The reseller will need to set prices for the products they sell, taking into account factors such as the cost of goods, competition, and market demand. They may also need to adjust prices over time based on changes in the market.

4. Marketing

Resellers must promote their products to attract customers. This may involve developing marketing materials, advertising, and using social media and other online channels to reach potential customers.

5. Sales

The reseller must make sales to customers or other businesses, either in-person or through an online store. This involves responding to inquiries, processing orders, and providing customer service.

6. Fulfillment

Once an order is received, the reseller must fulfill the order by picking and packing the products, shipping them to the customer, and handling any returns or exchanges.

7. Inventory Management

Resellers must manage their inventory to ensure they have sufficient stock to meet demand, while minimizing the costs associated with carrying inventory.

8. Financial Management

Resellers must manage their finances to ensure they are profitable. This includes tracking expenses, managing cash flow, and paying taxes.

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How to Start a Reselling Business in India? 

There are some important steps that you need to consider before you start a reselling business in India and the steps are as follows:

1. Determination of Business Specifications 

Reselling is a broad field that can handle a wide variety of products. So, before starting an internet reselling business in India, you should consider several factors. 

a) Reseller industry 

The first step is to choose which industry or niche you want to work in when it comes to reselling. There are no restrictions and you are free to sell what you want, but we encourage you to be consistent so that buyers don’t feel uncomfortable.  

Suppose your reseller primarily sells technical items such as air conditioners, heaters, fans, and lamps, and sells clothing, curtains, and bathroom accessories. In this case, the customer may find this to be a contradiction. 

b) Target audience 

Another important factor to consider is narrowing your audience and focusing on the people you want to reach. Identifying your target audience will help determine communication routes, pricing, and marketing plans.  

c) Competitive analysis 

Once you have assessed the external market conditions and fully understood your competitors and existing business practices, draft your policy. Reselling is a business with many factors, including:


Pricing, andDiverse Product Lines.

2. Product Procurement 

A reseller has two different sources for the products he wants to sell. 

 a) Procurement channels in your region 

 Not all resellers typically use online methods. Instead, they try to find and sell goods in their immediate vicinity. This type of business typically has high-profit margins but low sales. These channels include: 

Friends and familyMy collection
Consignment auctionFlea market, central market, or shopping mall
Retail clearanceFacebook or Instagram groups

b) Reseller applications

Many resellers these days embrace this strategy. This is because it is one of the easiest and most transparent ways to obtain materials. In India, there are many different apps to choose from. Meesho is one of the top apps with the best reseller business opportunities in India. 

The reseller selects the catalog to order. Select the product, size, and quantity you want to purchase from the catalog. Next, you will need to provide your shipping address, name, and contact information.  

The next step is to complete the purchase by clicking the Pay Now button. Congrats! You placed an order with Meesho and are one step closer to making money. 

Reselling applications - Start a reselling business

3. Establish Communication Channels 

This is one of the most important aspects that determine how customers engage with your reseller business.  

a) Mini-site 

Many websites will help you create a free small website. These sites are e-commerce sites that sell themes and templates. These platforms allow you to create websites without knowing how to code. These include Wix, Instamojo, Weebly, Yola, and numerous other platforms. 

b) Websites with blogs 

Writing and building a blog on WordPress, Medium, or a customizable website makes it easy to set up an online resale platform. You can also use this blog to post photos, specifications, and other important information about your products. 

c) Social media platforms 

The most practical and effective approach to reselling your commercial activities and making money is through social media platforms. Promote your products on social media and receive orders via direct message.  

4.Effective Marketing Strategy 

If you don’t promote your products effectively, you’ll have a poor resale business. It is entirely up to the reseller to decide what techniques to use to promote their products and increase sales. Below are some of the most typical marketing techniques used by resellers. 

We provide free courier service. Create effective presentations showcasing product features, specifications, benefits, and prices. Offer big discounts such as 

Referral discountLower product prices than competitors
‘Hurry! Last Remaining’ or ‘Offer valid until stock lasts.Ask customers for ratings, feedback, and testimonials

5. Establish Payment Channels 

By following all the steps above, you will inevitably attract buyers who will start buying your item. After receiving the order, the last and most important step is to accept the payment. As you create payment channels, you may encounter challenges such as late payments, daily payment reminders, and seamless payment acceptance.  

With streamlined payment settings and a high-end user interface, payments are completed quickly and smoothly. Razorpay, Mastercard, Netpay International, etc. are the best payment partners for online resellers. 

6. Get a Reseller Permit 

To get a reseller permit you need to register with the government. You can do this online at MyGov, or in person at your local Panchayat Office (Panchayat is a local governing body). 

Become a Reseller - Start a reselling business


Benefits to Start a Reselling Business Through a Franchise 

The key to a successful internet reseller business and increasing your earning potential is the time you invest and the strength of your customer relationships.  

To increase sales, you need to acquire new customers and improve customer satisfaction. You can also earn bonus income by achieving sales targets. 

1.Time Flexibility 

Run your reseller business from anywhere: at home, in the office, or on vacation. All you need is a smartphone or laptop and a reliable internet connection. 

Online reselling is easy to get started as no prior work experience is required. Even starting from scratch as a beginner can be incredibly successful. 

2. Little or No Investment Required 

With a small investment, you can enter the reselling industry. The only reason is that you participate in the buying and selling process instead of the production process (you have to buy raw materials, bear labor costs, and many other overhead costs). They buy products from commercial sources and resell them to their end users or customers. 

You don’t need to do quality checks or spend a lot of money to keep your wholesale inventory up to date. Since it is a business that does not involve investment, starting an online resale business in India is considered realistic. 

3. Profitable Business Plan 

There is a lot of money you can make in the reselling business. Platforms such as Amazon Seller MarketPlace, eBay, OLX India, Facebook Buy & Sell Groups, GlowRoad, Meesho, and OfferUp provide resellers with the best business prospects in India. 

If you don’t want to go into manufacturing, starting an online reseller business in India is a viable option. 

4. Easy to Set Up 

Once you start your internet reseller business in India, you can sell your products on the same day. Now all that’s left is to make sure your platform is working, whether it’s a website, app, or social media page. 

Once you complete it and post your product listing for sale, you can start earning and profiting on the same day. Of course, it also depends on how well your product sells. 

5. Sell a Wide Range of Products 

You can sell variously related or unrelated products to each other. The best thing about the reseller industry is that it doesn’t bind resellers to rigid rules. The only thing a reseller has to do is make sure they are selling products that are in high demand and of decent quality. 

Let’s say a reseller has started an online reselling business for jackets in India. In this case, after growing your online business, you can expand to shirts, jeans, jewelry, purses, watches, cosmetics, shoes, and other items. You also pay for what you buy in-store and sell to your customers, so you don’t have to spend extra to add products to your list. 

6. Experience High Profitability 

It’s about setting margins in the resale business. You have full control over your product pricing. We recommend checking costs on several web platforms and comparing them to industry standards before finalizing your product price.

 7. No Issues With Shipping and Fulfillment 

It does not require fulfillment or transportation like other internet companies. Therefore, when you become a reseller of our products, you do not have to ship anything to your buyers. You should focus on buying products through reselling websites and apps and reselling them for profit. Receiving cash from consumers or placing online orders to fulfill it is the most important part of the resale business. 

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Five Reseller Business Opportunities to Start a Reselling Business

  • Finding a niche market
  • Selling to the government
  • Selling to educational institutes
  • Selling online
  • Selling to corporations

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What are the Most Profitable Reseller Products to Sell?  

Here are some of the high-margin, low-cost products you can offer online in 2022 

Products for womenWomen’s Clothing
ChildFormal dress
Men’s accessories include waist belts, charms, and personalized hooks.Halloween costumes and masks
Men’s bow ties and handkerchiefsBooks
Bluetooth speakerSocks and shoes
PajamasGarden furniture


Start a Reselling Business: Is a Franchise Resale Business Profitable?  

Many wealthy franchise reseller businesses have proven to be quite successful. Let’s start with a basic understanding of what franchise resellers do. It is a privilege and an authority to use strategies, brand names, logos, and products for some time.  


Once the buyer has invested a specified amount to purchase the company’s rights and brands under defined terms, both parties (company and buyer) must sign a mutual agreement. But to get a franchise, you must first qualify.  

Research the business you want to franchise, determine your eligibility criteria, and make sure you have enough investment before applying for a franchise. You must complete the relevant paperwork, buy or rent a location, and train your employees to run your franchise.  

The best thing about this business is that the brand already has loyal customers, so the success rate is very high. Buyers don’t need to invest a lot in marketing.  

Below are some of the most successful reseller franchises in India. 

Giani’sShop 101
GlowRoadAmazon Seller MarketPlace
5milesFirst Cry Apparel and Clothing
Lakme Business StoreOLX
KhadimsFood & Beverage Ice Cream Franchises
Baskin-RobbinsAmul Scoop Franchises

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What are the Factors to Consider Before You Start a Reselling Business in India?  

1. Choose a product with few competitors.  

2. If you choose a competitive product, keep the price of that product below that of all your competitors. 

3. Ensure product quality is maintained. 

4. Bring high-margin products to market 

 5. Invest in the right marketing strategies such as social media marketing 

 6. Guarantee timely delivery 

 7. Provide 24/7 customer service 

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How Much Can I Earn From Reselling Business in India?

The amount you can earn from a reselling business in India varies widely depending on various factors such as the type of products you sell, your target market, your marketing strategy, and your overall business plan.

Some resellers earn a few thousand rupees per month, while others make hundreds of thousands of rupees or more. The potential for earning is largely dependent on your ability to identify a profitable niche, source quality products, and build a successful marketing and sales strategy.

It is also important to keep in mind that starting a reselling business requires hard work and dedication, and it may take time to see significant earnings.

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Starting an online business as a reseller is a good place to start. You need to update your company’s product knowledge and market trends. Start a reselling business can help you generate more income and increase your earnings. We hope this article has given you enough information about start a reselling business in India. 

I hope that you’ve found this article helpful. If you have any questions, please feel free to contact me via the contact form at the end of the article or through social media. I’m always happy to help! 

Ans. The amount of capital you need to start a reselling business in India depends on several factors such as the type of products you want to sell, the scale of your business, and your marketing and sales strategy. Some reselling businesses can be started with minimal capital, while others require a larger investment. It is best to research and plan your business carefully before investing any money.

Ans. No, it is not necessary to have a physical location to start a reselling business in India. Many successful reselling businesses are operated entirely online using e-commerce platforms and social media. However, having a physical location may be necessary for some types of products and for building a brand presence in your local market.

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