How to Start a Makeup Artist Business in India


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There are many beauty services such as beauty salons, hair salons, nail salons, SPA or even opening Lash & Brow shop. A skilled make-up artist is someone who has an understanding of the basic principles of human anatomy, an artistic flair, and a sense of style and trends. 

If you want to start a makeup artist business, you need to acquire proper skills too.


Professional makeup is a life-changing service for many. This procedure not only emphasizes beauty but also hides unpleasant details. Moreover, makeup is an art for making money. 

Makeup can change your appearance, but not your personality. The main purpose of this service is to introduce the customer to a better side. In addition, makeup artists use different beauty techniques, precious products, and accessories. 

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What is Makeup Artist Business?

A makeup artist business is a business that provides professional makeup services for clients, including individuals, models, actors, and performers. These services can include makeup application for special events such as weddings, proms, and photoshoots, as well as makeup lessons and consultations.

Makeup artists may also work in the fashion, film, television, and theater industries, applying makeup for photo shoots, film and television productions, and stage performances. They may also work as freelance artists or be employed by a salon, spa or a production company.

Makeup artists may use a variety of products, including traditional makeup, airbrush makeup, and special effects makeup, and typically will have a portfolio of their work to showcase their skills.

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What Does a Makeup Artist Do?

A makeup artist is a professional who specializes in applying makeup to enhance or alter the appearance of an individual’s face and body. Makeup artists work in a variety of settings, including fashion, film, television, theater, and events such as weddings and photo shoots.

Some of the tasks a makeup artist may perform include:

  • Consultation: The makeup artist may consult with the client to understand their needs and preferences, and to recommend products and techniques to achieve the desired look.
  • Skin Preparation: The makeup artist may cleanse, moisturize, and prep the skin to ensure the makeup application is smooth and even.
  • Makeup Application: The makeup artist may apply various products, such as foundation, concealer, blush, eyeshadow, eyeliner, mascara, and lipstick, to create the desired look.
  • Special Effects: In the film, television, and theater industry, makeup artists may be responsible for creating special effects, such as aging or injury makeup, prosthetics, and body painting.
  • Maintenance: During events such as weddings or photo shoots, makeup artists may be responsible for touch-ups and maintaining the makeup throughout the day or event.

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Types of Makeup Artists

In the beauty industry and the world of makeup design, there are different types of makeup artists who specialize in different disciplines and create beautiful looks for specific types of clients. increase.  

Moreover, each type of make-up artist has their own set of skills, and they have excelled in their chosen career and beauty genre. If you’re about to start your makeup artist apprenticeship, or just want to know what a professional makeup artist is, read on to learn about her 5 popular types of makeup artists. 

1. Cinematic 

Cinematic Makeup artists working in the field of beauty create makeup looks for television and film. On the TV side, make-up artists may do make-up for actors and actresses on TV shows, or on-air personalities and hosts in the news world.  

In addition, working in these areas typically includes makeup skills, including basic makeup artists creating everyday looks and working on shows and movies with fantasy, sci-fi, or horror elements. If FX makeup skills are required. 

2. Weddings 

A very lucrative makeup business is the wedding industry. Makeup artists in this beauty sector provide makeup services for brides and bridal showers. You should be able to work one-on-one with the bride to create a special look that fits the wedding theme and personal tastes.

3. Beauty Brands 

Many major beauty companies and brands have resident makeup artists who are responsible for promoting the brand and showcasing specific products. Usually, people in the beauty makeup world start small.  

They work in a department store or junior positions at a cosmetics company. From there, some people are active in the beauty world and start their businesses. 

4. Fashion 

Fashion Make-up artists work in the fashion industry and create looks for fashion shows and photo shoots. As a fashion makeup artist, you must work with other fashion professionals such as designers and photographers to bring your artistic vision to life. 

5. Face and Body Painting 

Some of the makeup artist’s jobs are a bit more unusual, such as those involving the face and body painting. This type of special effects artist uses makeup and paint to create fantastic, magical, and cool looks directly on the human body. 


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How to Start a Makeup Artist Business in India?

Here are a few steps that you can follow to start this business:

1. Obtain the necessary training and certification

You will need to have formal training in makeup artistry and obtain a professional certification.

2. Build a portfolio

Create a portfolio of your work to showcase your skills and abilities to potential clients.

3. Build a network

Connect with other makeup artists, photographers, and fashion industry professionals to expand your network and get your name out there.

4. Register your business

Register your business with the government of India and obtain any necessary licenses and permits.

5. Establish a pricing structure

Determine your rates and create a pricing structure for your services.

6. Create a website

Create a website to showcase your portfolio and services, and to make it easy for clients to contact you.

7. Promote your business

Use social media, online directories, and local advertising to promote your business and attract new clients.

8. Purchase the necessary equipment

Invest in high-quality makeup, brushes, and other tools to ensure that you can provide professional-quality services.

9. Keep your skills updated

Continuously improve your skills by attending workshops, classes, and other training opportunities.

10. Be professional

Always be on time, be attentive to client needs and be willing to go the extra mile to ensure their satisfaction.

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What’s the Scope to Start a Makeup Artist Business in India? 

Dive into the range of different career options and professional makeup artists. The possibilities are endless. With talent, creativity, and passion, you can quickly build a career as an illustrious makeup artist.

Use your imagination, experimentation, and professional makeup skills to create stunning looks while having fun and making financial gains. 

If you want to live an exciting lifestyle and thrive on tight deadlines, then a career as a professional makeup artist is right for you. 

Here are a few but most popular career opportunities for a makeup artist: 

1. Celebrity Makeup Artist  

Start your career as a Celebrity Makeup Artist by taking the Makeup Artist course. This job is very rewarding, but also very demanding. Sometimes you have to work for hours at a time to create exquisite beauty while transforming your face with your makeup skills and talents.  

Professional Makeup Your dedication, perseverance, and hard work will surely pay off in gaining valuable experience that will enhance your career potential as an artist. 

If you’re passionate about mastering your craft, you can count on the help of renowned makeup artists. You can watch and learn while immersed in a professional environment. 

2. Theatrical Makeup Artist 

Are you imaginative and creative? Pursuing a career as a stage make-up artist after completing a make-up artist course is sure to propel you forward. A face is a blank canvas where features can be enhanced, highlighted, or hidden to tell a different story each time. Performers may also require special makeup. Traveling is a big part of a makeup artist’s career, as they accompany production companies to different locations. 

3. Fashion Show 

Ramp model photos are traveling around the world. They inspire and motivate millions of people to create specific makeup looks. Thus, your wealth of experience, your willingness to experiment, and the evolving international beauty trends Awareness of are important parts of this creative field. The dramatic look you create should match the ‘mood’ and ‘feel’ of your clothing and allow its highlights to stand out. 

4. Retail Makeup Artists 

As a brand representative or in retail, the range of professional makeup artists is endless. Armed with knowledge and skills after completing a makeup artist course, an understanding and familiarity with trendy makeup products will come in very handy here. This career path includes introducing and demonstrating products and their correct use to consumers and retailers.  

While moving between multiple makeup counters, she gains hands-on experience, expertise, and skills to help her become a professional makeup artist and achieve her dream career. 

5. Spa or Salon Makeup Artist 

Career opportunities as a professional makeup artist in a spa or salon are endless. A makeup artist is the soul of a salon who prepares clients for their special and big day. This includes creating a special look for a wedding, party, or social gathering.  

All you need is a certificate from a makeup artist course. She is now ready to cast a spell on her bride, make her shine on the most special day of her life, and help create memories that will last a lifetime. 

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Required Qualifications & Skills for a Makeup Artist in India 

You don’t have to take any exams or meet any specific criteria to enter the makeup industry. Holding a qualification or diploma in a makeup or fashion course increases your chances of entering the makeup industry. 

Makeup art requires creativity. You should be able to use your imagination to create works of art. Getting certified increases your chances of becoming a makeup artist. You can enter this industry even after passing the 12th exam. You can then enroll in a makeup artist course to deepen your understanding and knowledge of the field. 

If we talk about the specific skills a makeup artist should have, they are: 

  • Knowing the Basics of Technology – Become an Expert in Make-Up Theory 
  • Creativity – Thinking Outside the Box 
  • Every Line Matters – Get to the Details Attention 
  • The Art of Relationship Building – Customer Service 
  • Efficiency and Time Management – Two Essential Skills for Success 
  • Attractive Personality 
  • Ability to work under pressure 
  • The Art of Adaptability and Flexibility – Must-Have Skills for Professional Makeup Artists 
  • Interpersonal Skills – Listening, Conversing, and Captivating Customers 
  • Keeping Up with the Latest Makeup Trends – Makeup Shine as an Artist 
  • If you have it, flaunt it – Mastering the art of self-promotion 
  • Hygiene – Ensuring a high standard of hygiene is a must in the new world usually 

If you want to be a successful make-up artist, you need to take specialized courses at an accredited trade school. It can prove to be a stepping stone to your success. 

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Top 10 Makeup Artists Courses in India 

There’re several courses that you can think about, let’s discuss them.

1. Lakmé Academy

Offers a wide range of makeup artist courses, including professional makeup artist, hair styling, and skincare courses.

2. VLCC Institute

Offers a comprehensive makeup artist course that covers everything from basic makeup application to advanced techniques.

3. Bharti Taneja’s Alps Beauty Academy

Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.

4. Pearl Academy

Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.

5. KIIT College of Fashion

KIIT College of Fashion is a school that offers fashion-related programs.

6. Pivot Point India

Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.

7. Makeup Studio

Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.

8. Rishi Digital

Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.


Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.

10. The Makeup School

Offers a professional makeup artist course that covers makeup for various occasions, including weddings, photoshoots, and fashion shows.

Please note that this is not an exhaustive list and there may be other makeup artist courses available in India. It is important to research the course and the institution to ensure that it meets your needs and expectations.

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Popular Makeup Schools in India 

  • Delhi School of Beauty & Makeup 
  • Learning Institute of Makeup & Hair (LIMA) 
  • Makeup Artist Institute, in Dehradun 
  • Natural Training Academy, in Delhi 
  • FATMU, in Mumbai 

Let’s see how to start a makeup artist business. 


Why Should I Start a Makeup Artist Business in India?

There are several reasons why starting a makeup artist business in India can be a good idea:

1. High demand

The beauty and fashion industry in India is rapidly growing, and there is a high demand for professional makeup services. From weddings to photoshoots, fashion shows to film and television productions, makeup artists are in high demand.

2. Flexibility

As a makeup artist, you have the flexibility to work on a freelance basis or to set up your own business. You can also choose the type of clients you want to work with and the hours you want to work.

3. Ability to be creative

Makeup artistry is a creative field and allows you to express yourself and showcase your artistic abilities.

4. Potential for growth

With the Indian beauty industry continuing to grow, there is a potential for significant growth in your business. There are also opportunities to expand your services and diversify your client base.

5. Cost-effective

Setting up a makeup artist business in India can be relatively inexpensive compared to other industries, and it does not require a large initial investment.

6. Variety of opportunities

Makeup artist can work with a wide range of clients, from individuals to models, actors, and performers. They can work in the fashion, film, television, and theater industries, apply makeup for photo shoots, film and television productions, and stage performances.

It’s important to keep in mind that starting and running any business requires hard work, dedication and patience. It is also important to research your market and make sure you have a solid business plan before investing your time and money.

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Pros to Start a Makeup Artist Business in India 

1. Makeup artists can do creative work 

2. Work indoors 

3. Working as a makeup artist is less stressful 

4. Avoiding heavy physical labor 

5. Can avoid classic office work 

6. Make-up artists can meet lots of celebrities 

7. Build a strong network with influential people 

8. A degree to become a make-up artist is not necessary 

9. Avoidable debt while studying 

10. Make-up artists can work independently 

11. Make-up artists can work part-time 

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Cons to Start a Makeup Artist Business in India 

In case, you avoid professional courses of a makeup artist, you may face a lot of trouble in this business such as: 

1. Makeup artists can’t make a lot of money 

2. Can’t afford luxuries 

3. Many makeup artists need a side job to pay their bills 

4 Health Insurance 

5. Poverty in old age may be a problem 

6. Job security is fairly low 

7. Make-up artists have relatively low social status 

8. May have to work weekends 

9. Night shifts 

10. Working from home is not an option for makeup artists 

Business idea: Top 10 Best Makeup Artists in India in 2023


The steps above are just general guidelines for starting a makeup artist business. Create a website with your best work, attract online bookings, expand your market, and many other innovations yourself. So if you’re excited about becoming an in-demand makeup artist, don’t wait. jump in 

Establishing yourself as a professional makeup artist can be difficult at first, but with experience, it pays off. Consistent learning and hard work from industry experts allow you to explore new heights in your career. 

Are you impressed and inspired by the glamor and glamor of the make-up industry? With limitless reach and employment opportunities, we offer a great lifestyle and income opportunities. Create trend-setting glamorous looks and develop a unique style that stands out as a professional makeup artist. 

Building a client base as a new makeup artist in India can be challenging, but there are several strategies that can help. Networking with other makeup artists and beauty professionals, participating in makeup competitions, and building an online presence through social media can all help you connect with potential clients. Additionally, offering discounted rates or special promotions for new clients can also be effective in building your client base.

Starting a makeup artist business in India will require you to consider several important factors. Some of the most critical considerations include: obtaining the necessary licenses and permits, creating a business plan, developing a pricing strategy, and building a portfolio of your work. Additionally, you should also consider the cost of equipment and supplies, as well as the cost of marketing and advertising.

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